At the front, change your marketing strategy by looking for potential customers which search your product category in Google platform. Some of the products or services advertise in social media are good but always ignored by audiences because not only price or quality, but not fit the current necessity for them. Another reason, most of the audiences they will find or search the products or services when they want it. Google AdWords or Google Ads is a marketing tool you can use in the google platform to advertise and put your business in order to one step ahead of competitors.
Moreover, Google is one of the platforms which the audience will use to search for something in daily life. So, how to make sure your business on top of google search or in audience’ radar? In other words, the audience will search product when they want it and the potential to find yours is high with google ads. Thus, the quality of audience’ engagement is higher because they have an interest such as in a particular product or service. Above all, isolate your business from social media with google ads as a pull marketing!
What will you apply in Google AdWords Search Network training?
1. The Fundamental
Introduction of AdWords and importance criteria of the landing page.
2. Marketing Goal
Understands the right objective and selection to achieve successful goal specifically.
3. Campaign Selection
Choose ads placement and understanding the difference between Search, Display, Shopping, App and Video campaign.
4. Ad Setting
Setup your ad networks, targeting and audiences, budget and bidding and ad extensions.
5. Effective Keywords
Manipulate keyword match types and then analyse keyword ideas.
6. Ad Groups
Create powerful headlines and descriptions in particular for branding or conversion.
7. Ad Optimization
For instance, understand AdWords policy and dashboard monitoring.