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Today I received email from Thomas Wong, Chief Marketing Officer of Prudential. The email is about PRUhealth campaign. I am very excited! Here is the content. Enjoy!

Good morning Prudential Wealth Managers/Quality Leaders & Wealth
Planners/Quality Agents!

PRUhealthAdvertising Campaign LAUNCHED!

We are very excited, as TODAY (20 July 2009), we are launching our PRU
health campaign, the biggest integrated advertising campaign this year.
Until end of September, you will see our advertisements across multiple
channels – TV, radio, press, magazine, outdoor billboards, buses and online
.

Based on the key proposition of “Championing Those Who Try”, our
advertising positions Prudential as a caring company that supports and
champions people who try to stay healthy, and PRUhealth as an innovative
product that rewards them with a no-claim bonus when they are healthy and
pays the medical bills when they are not.

The integrated campaign involves a myriad of activities in the media. The
following is a summary of the various touch-points that will create
awareness and visibility for PRUhealth:

Press Conference & Bloggers Briefing
Press conference, which was held successfully on 17 July 2009.
Bloggers Briefing on 25 July 2009 – this is an avenue for us to spread our
messages on popular blogs.

TV
Over 1,000 spots of PRUhealth TV commercials in:
Astro channels – AXN, Star World, Star Movies, Asian Food Channel, CNN, Wah
Lai Toi, AEC, TVB8, Hua Hee Dai, Astro Prima and Ria
Non-Astro channels – TV3, NTV7 and 8TV

Radio
Over 990 spots of radio advertisements on Hitz.FM, Lite, Mix and MY FM
Radio contest – PRUhealth Challenge – for the public on Hitz.FM and MY FM
beginning 24 August where Prudential will be giving away up to RM80,000
of cash prizes. The contest will run on weekdays for 3 consecutive
weeks, where contestants will have a chance to win up to RM1,000 in each
contest segment.  Promotion for the contest will be on air starting from
17 August 2009.

Print – Newspapers & Magazines
59 spots comprising advertisements and advertorials in:
Newspapers – The Star, The Edge, Utusan Malaysia, Sin Chew Daily, Guang
Ming Daily, Borneo Post, See Hua Daily
Magazines – Personal Money, Smart Investor, Reader’s Digest, Golf Malaysia,
Money Compass, Eye Asia

Outdoor
22 outdoor billboards nationwide
35 buses in Klang Valley, Johor and Penang

Online
PRUhealth website – www.pruhealth.com.my
Online advertisements via news portals (The Star Online, Sinchew-i, Utusan,
Kosmo), popular search engines (Google and Yahoo!) and Nuffnang Blogs.

Sales Tools
PRUhealth product brochures, sales kits, buntings and premium gifts in the
form of a health log book, to support you in your sales efforts.
Samples of the PRUhealth log books should reach all PWM/QLs today.