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PETALING JAYA (Oct 23, 2012): Prudential BSN Takaful Bhd’s (PruBSN) total new business sales grew 23% to RM129 million in the first half of this year (H1) from RM105 million a year ago, keeping its pole position among takaful operators in Malaysia.
“Our record annual contribution equivalent of RM129 million in H1 has given us a greater market share of 28%, up from 27% in 2011,” said its CEO Azim Mithani in a statement yesterday.
The company’s asset under management also grew 29% to RM774 million in H1 from RM601 million a year ago, which Azim attributed to the strong and consistent performance across its multi-distribution channel platforms.
“It will take time for the local takaful industry to grow its market penetration, but as people become more aware of takaful, the demand for its products, as we see it, will increase.
“As it is, there is an enormous potential for the industry to grow given the increasing wealth, population size and awareness of Malaysians of the need to protect their assets as well as securing good education for their children.”
On its part, PruBSN will remain focused on “professionalism, customer service and shariah-compliant product innovation” to maintain its strong performance in H2, this year.
“The company will continue to seek alternative distribution channels. In addition, PruBSN is also actively exploring technology and integrated advertising and brand promotion campaigns as new drivers of growth,” said Azim.
PruBSN has a combined 11,000 direct and Prudential Assurance Malaysia Bhd agents, serving over 300,000 customers nationwide.
Source: The Sun Daily
SEJAK tahun 1998, Abdul Malek Faisal Mohd. Hyffny tidak pernah cuai dalam jadual pengambilan kapsul habbatus sauda atau jintan hitam sebagai makanan tambahan setiap pagi dan malam. Jarang sekali beliau terlupa untuk memakannya.
Bekerja sebagai pengamal media membuatkan rutin hidupnya sentiasa berdepan dengan tekanan. Situasi itu secara tidak langsung menyebabkan Abdul Malek diserang hipertensi.
Justeru, Abdul Malek berikhtiar merawat kesihatan dirinya. Selain mendapatkan rawatan di hospital, beliau turut menggunakan kaedah alternatif bagi mengawal penyakit yang dihidapnya.
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KUALA LUMPUR, 18 Oct(Bernama) — Prudential BSN Takaful Berhad (PruBSN) announced today that it has appointed Nabil Jeffri, Malaysia’s top-ranked professional racer, as its brand ambassador. The partnership which took effect from 1 October 2012 will see Nabil advertising the PruBSN brand globally. The collaboration will also comprise of an alliance on future branding and marketing campaigns.
The partnership will make its debut at the forthcoming JK Racing Asia Series race in India that begins on 27 October 2012, where Nabil will carry PruBSN’s logo on his attire and race car.
Speaking today, Encik Azim Mithani, Chief Executive Officer of PruBSN said, “We are delighted to have Nabil as PruBSN’s brand ambassador. Our brand and Nabil share a common quality – Dynamism. As such, we consider Nabil as the perfect ambassador for the brand and all that PruBSN stands for.”
Encik Azim also added, “In addition to producing truly innovative products with exceptional value, PruBSN takes to heart our mission to support healthy lifestyles. Hence what we are announcing today. The association is also in recognition of our focus on youth development, as well as highlighting the remarkable achievements of the Malaysian youths. We look forward to collaborating with Nabil on a number of brand and marketing campaigns.”
“Nabil has many remarkable qualities that we advocate, especially to Malaysians. Nabil is a young man with an already long list of achievements that can only be attained through having the right attitude, unwavering focus on his objective, discipline and determination. Likewise with PruBSN, although we are a young company, we have achieved many firsts in the industry and this is attributed to the right strategies, focus on our customers and other stakeholders, as well as the continuous dedication of our people who only want the best for our customers and the company,” added Encik Azim.
Nabil Jeffri, commenting on today’s announcement said, “I am honoured, and also very excited to have been appointed as PruBSN’s brand ambassador. PruBSN is a strong brand with innovative and dynamic characteristics. I have a personal philosophy which is ‘Live Life to the Fullest’, and this is the basis of my strong passion, willpower and enthusiasm to keep on improving myself. I am passionate about being the best, and winnable racer, as well as the best possible person. With the support from PruBSN, I will take one step at a time and I look forward to accomplish my mission of racing in the Formula 1 arena within the next few years.”
PruBSN continues to go from strength to strength – firstly with the achievement of its No. 1 position in the Takaful market in 2011 that has set the tone for a remarkable 2012. In H2 2012, PruBSN grew its Annual Contribution Equivalent (ACE) by 23% YoY to RM129 million which gave it a market share of 28%, an increase from the 26.7% in the same period for 2011.
As for Nabil Jeffri, currently with 4 wins and 9 podiums out of 10 races in JK Racing Asia Series 2012, Nabil lead the championship with 6 more races to compete. For 2013 Season, Nabil already secured a seat with Eurointernational Team to compete in Formula 3.
About Nabil Jeffri
Nabil Jeffri, 18 years old, is a young and talented sportsman in Malaysia. He is a multiple champion in Asian karting since 2004 and finished commendable 6th in Rotax Max Challenge World Finals in 2009. World’s youngest F1 test driver at age of 16, Nabil Jeffri is also named as National Youth Icon since 2010. One of Malaysians strong sports and academic qualification (SPM: 8As 2Bs, PMR: 8As & UPSR: 5As). He ranked 2nd best in Fitness Test of Selection Academy of FIA Institute Young Driver Excellence Academy 2011, held in Melk, Austria. Currently, Nabil Jeffri is the championship leader of the JK Racing Asia Series 2012.
FOR MORE INFORMATION CONTACT:
Name : Monashalyza Mohd Kassim
Senior Manager, Brand Marketing
Brand & Communications
Prudential BSN Takaful Berhad
Tel : +603 2053 1011
Mobile : +6019 377 9915
Fax : +603 2072 6188
Email : monashalyza.kassim@prubsn.com.my
Name : Sayed Alfeizal Dato’ Sayed Ahmad, BKM,
Personal Manager to Nabil Jeffri
Mobile : +6012 4000 165
Email : commamotorsports@gmail.com
–BERNAMA
By Nur Syuhada Shamsudin
SEPANG, Oct 8 (Bernama) — Prudential BSN Takaful Bhd (PruBSN) today introduced the newly enhanced PruBSN SmartLink, the first takaful plan that enables its customers to provide cover for their child’s future even before the baby is born.
Its Chief Executive Officer Azim Mithani said the product was built on the earlier PruBSN SmartLink which offered coverage for children aged one to 18 years old.
This enhanced SmartLink provides takaful coverage for an unborn child from as early as 20 weeks into pregnancy and is eligible for mothers aged between 19 and 45-years old, he told Bernama at the launching of the enhanced PruBSN SmartLink here today.
Customers who choose PruBSN Smartlink with Extra Basic will also get extra coverage with compassionate benefit of RM2,000 for fetus and RM5,000 for mothers within 60 days from delivery.
“The same coverage is applicable for unlimited deliveries as long as the mother is pregnant before 46 years old. The customers will also be entitled to cash a reward of RM200 after the second year their child born through the Immunisation Bonus,” Azim said.
Azim said the payment will depend on the coverage that customers choose starting at as low as RM100 per month.
He said the product was now available at all PruBSN branches nationwide and believed that there will be good take up for it in the market.
– BERNAMA
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