KUALA LUMPUR, 18 Oct(Bernama) — Prudential BSN Takaful Berhad (PruBSN) announced today that it has appointed Nabil Jeffri, Malaysia’s top-ranked professional racer, as its brand ambassador. The partnership which took effect from 1 October 2012 will see Nabil advertising the PruBSN brand globally. The collaboration will also comprise of an alliance on future branding and marketing campaigns.
The partnership will make its debut at the forthcoming JK Racing Asia Series race in India that begins on 27 October 2012, where Nabil will carry PruBSN’s logo on his attire and race car.
Speaking today, Encik Azim Mithani, Chief Executive Officer of PruBSN said, “We are delighted to have Nabil as PruBSN’s brand ambassador. Our brand and Nabil share a common quality – Dynamism. As such, we consider Nabil as the perfect ambassador for the brand and all that PruBSN stands for.”
Encik Azim also added, “In addition to producing truly innovative products with exceptional value, PruBSN takes to heart our mission to support healthy lifestyles. Hence what we are announcing today. The association is also in recognition of our focus on youth development, as well as highlighting the remarkable achievements of the Malaysian youths. We look forward to collaborating with Nabil on a number of brand and marketing campaigns.”
“Nabil has many remarkable qualities that we advocate, especially to Malaysians. Nabil is a young man with an already long list of achievements that can only be attained through having the right attitude, unwavering focus on his objective, discipline and determination. Likewise with PruBSN, although we are a young company, we have achieved many firsts in the industry and this is attributed to the right strategies, focus on our customers and other stakeholders, as well as the continuous dedication of our people who only want the best for our customers and the company,” added Encik Azim.
Nabil Jeffri, commenting on today’s announcement said, “I am honoured, and also very excited to have been appointed as PruBSN’s brand ambassador. PruBSN is a strong brand with innovative and dynamic characteristics. I have a personal philosophy which is ‘Live Life to the Fullest’, and this is the basis of my strong passion, willpower and enthusiasm to keep on improving myself. I am passionate about being the best, and winnable racer, as well as the best possible person. With the support from PruBSN, I will take one step at a time and I look forward to accomplish my mission of racing in the Formula 1 arena within the next few years.”
PruBSN continues to go from strength to strength – firstly with the achievement of its No. 1 position in the Takaful market in 2011 that has set the tone for a remarkable 2012. In H2 2012, PruBSN grew its Annual Contribution Equivalent (ACE) by 23% YoY to RM129 million which gave it a market share of 28%, an increase from the 26.7% in the same period for 2011.
As for Nabil Jeffri, currently with 4 wins and 9 podiums out of 10 races in JK Racing Asia Series 2012, Nabil lead the championship with 6 more races to compete. For 2013 Season, Nabil already secured a seat with Eurointernational Team to compete in Formula 3.
About Nabil Jeffri
Nabil Jeffri, 18 years old, is a young and talented sportsman in Malaysia. He is a multiple champion in Asian karting since 2004 and finished commendable 6th in Rotax Max Challenge World Finals in 2009. World’s youngest F1 test driver at age of 16, Nabil Jeffri is also named as National Youth Icon since 2010. One of Malaysians strong sports and academic qualification (SPM: 8As 2Bs, PMR: 8As & UPSR: 5As). He ranked 2nd best in Fitness Test of Selection Academy of FIA Institute Young Driver Excellence Academy 2011, held in Melk, Austria. Currently, Nabil Jeffri is the championship leader of the JK Racing Asia Series 2012.
FOR MORE INFORMATION CONTACT:
Name : Monashalyza Mohd Kassim
Senior Manager, Brand Marketing
Brand & Communications
Prudential BSN Takaful Berhad
Tel : +603 2053 1011
Mobile : +6019 377 9915
Fax : +603 2072 6188
Email : email@example.com
Name : Sayed Alfeizal Dato’ Sayed Ahmad, BKM,
Personal Manager to Nabil Jeffri
Mobile : +6012 4000 165
Email : firstname.lastname@example.org